定向投放 on 南京大学新闻创新实验室 · 论文速递https://nju-journalism-lab.pages.dev/tags/%E5%AE%9A%E5%90%91%E6%8A%95%E6%94%BE/Recent content in 定向投放 on 南京大学新闻创新实验室 · 论文速递Hugozh-cnThu, 14 May 2026 00:00:00 +0800Targeting and/or tailoring?! A theoretical framework and its application to political social media advertisinghttps://nju-journalism-lab.pages.dev/posts/2026-05-18/information-communication-society/targeting-tailoring-political-ads/Thu, 14 May 2026 00:00:00 +0800https://nju-journalism-lab.pages.dev/posts/2026-05-18/information-communication-society/targeting-tailoring-political-ads/提出定向与定制的理论框架并实证分析德国大选4760条政治广告，发现政党是选择性务实者而非全能微定向者。